Inside Naples Beach Club — Four Seasons’ Most Anticipated Florida Debut

On Florida’s Gulf Coast, “new hotel” usually means a fresh coat of paint and a polite rebrand. Naples Beach Club is different. It’s a full reset of a storied beachfront address in Old Naples — and it’s now open.

This is the kind of opening that changes how you plan the entire region: a true resort on a stretch of sand that feels residential, walkable, and plugged into a real town (not a master-planned bubble). If you’ve been waiting for a Florida stay that doesn’t feel like a compromise, this is the one.

TL;DR: Naples Beach Club, A Four Seasons Resort is now open with 220 accommodations (including 57 suites) on 1,000 feet of white-sand beach in Old Naples. Expect a terrace-first room setup, a dining lineup anchored by The Merchant Room (Chef Gavin Kaysen), and a second wave of amenities rolling out through 2026 (including a Tom Fazio-designed golf course and Market Square entertainment).

So what is Naples Beach Club — and where exactly is it?

Naples Beach Club, A Four Seasons Resort sits in Old Naples on Florida’s Gulf Coast, built on the site of the former Naples Beach Hotel & Golf Club. Four Seasons describes the resort as set on 1,000 feet (300 metres) of white-sand beach across a 125-acre (50 hectare) coastal destination.

Translation: you get a real beachfront resort footprint, but you’re still close enough to town that dinner off-property doesn’t require a driver and a plan.

What’s the room situation (and what should you book)?

The key numbers: 220 guest accommodations, including 57 suites. Four Seasons’ own description emphasizes expansive terraces (furnished for real lounging and dining) and a coastal residential feel — think daybed-on-the-terrace energy, not “balcony you never use.”

If you’re booking for a celebration, there’s a headline accommodation coming: Four Seasons says its 7,000-square-foot five-bedroom Sabal Suite debuts in early 2026, with a massive terrace and a circular pool.

What are the restaurants — and what’s worth caring about?

The dining lineup is one of the biggest tells that this is a serious opening. Four Seasons positions the resort as launching five dining concepts, anchored by The Merchant Room — led by Chef Gavin Kaysen — plus the return of HB’s (a true beachfront restaurant in Old Naples) and the Sunset Bar for the nightly ritual.

In other words: you’re not stuck with one “fine dining” room that feels like an obligation. You get options that match how people actually travel: casual beach lunch, sunset drinks, then one proper dinner that’s worth dressing for.

What’s still coming in 2026 (and should that change when you go)?

Yes — but in a good way. The resort is open now, and Four Seasons also calls out additional amenities debuting in 2026, including a sports-centric gastropub called The Wager (with a regulation four-lane bowling alley), a small cinema called The Picture House, and an 18-hole Tom Fazio-designed golf course set to open in 2026.

If you want the “first season” vibe (new everything, lighter crowds, staff still hungry), go sooner. If your trip is golf-led or you want the fully built-out Market Square experience, aim later in 2026.

What You Actually Want to Know

Is it walkable to town?

It’s positioned in Old Naples with proximity to the shopping and dining corridors, so it’s one of the few true resort stays in Florida that doesn’t feel isolated.

Is this better than Miami for a luxury weekend?

Different lane. Miami is nightlife and scene density. Naples is sand, space, and a more private rhythm — now with a luxury flag that finally matches the setting.

Do you need a car?

If you’re staying mostly on-property and doing one or two off-property dinners, you can minimize driving. For exploring the wider region, you’ll want a car.

Where this fits in your 2026 travel calendar

If you’re building a North America calendar around trips that feel like “real travel” without a long-haul flight, Naples now belongs on the list. And if you’re already thinking about the Mediterranean or the Riviera season, consider using Naples as your warm-weather reset in the shoulder months.

For more trips with a clear point of view, start with our Most Anticipated Hotel Openings of 2026 story, then work outward.

Want this planned end-to-end (rooms, transfers, restaurant tables, and the parts worth skipping)? Noon’s advisors do it quietly and fast — reach out here.